Madelynne brings sharp copywriting craft and, more importantly — valuable market and cultural insights that guide larger strategy direction to success. Mad’s down-to-earth, often hilarious, and always succinct storytelling boosted our start-up’s newsletter engagement rates, ad clicks, and user session times. Her keen awareness of trends, memes and other moving social targets is invaluable to a modern brand, and allowed us to confidently participate in mix. Did I mention she’s a joy to work with and can actually hit a deadline? Put her to work, without hesitation!
Chris Salazar, Content Producer, Fire & Smoke Society
Madelynne has skillfully guided us in transitioning from complex technical language to a more straightforward and approachable copy on our website, making it accessible to everyone. Her expertise in copywriting has enabled us to connect with a wider audience, leading to an increase in clients. We are incredibly pleased with the outcomes and will enthusiastically recommend her services to our own customers going forward.Engin Beri, Design Lead, BERI
Madelynne was very good at focusing on my wishes and making the necessary changes to my website. As we moved through the process of making my new website look professional, she was guiding me with thoughtful questions. Her expert suggestions helped make my work shine.Cassey Scales, Texas Girl Glassworks
What is helpful copywriting?
Helpful copywriting is persuasive language that encourages your people to take action on your quality solutions by utilizing the power of empathy to build strong connections.
Working in tandem with a solid inbound marketing strategy, Mad’s helpful copywriting will:
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Establish authorityin your industry
By utilizing helpful copywriting techniques, your people will continue returning to your business as a trusted resource among your competitors. It can mean the difference between a one-time purchase and customer evangelism.
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Build trust withyour community
Following through on your company’s ethics and values through brand voice, promotions, social campaigns, and more builds trust with your people. Do your actions match your words?
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Scale your operations and customer base sustainably
Your business is off the ground and running, but can you keep it alive? Investing your marketing dollars in helpful copywriting ensures your people are taken care of. Prioritize this and your people will help grow your business.
Don’t just hire a “conversion copywriter,” who gets you more clicks, you want Mad’s helpful copywriting services that will establish your business as a valuable resource
Conversion copywriter
:\ says what you do
:\ assumes the customer is knowledgeable of the subject
:\ only focuses on making sales
:( uses fear tactics to ward off competition
>:( speaks to people as dollar signs
Mad’s helpful copywriting
:) encourages actionable solutions
:) educates the reader with thoroughly researched and relevant topics
Who is Mad and why is she selling herself as an expert helper?
Howdy! I’m Madelynne, but you can call me Mad, and I’m here to help you help your people.
I offer helpful copywriting services to entrepreneurs and businesses that want to sustainably scale their operations and customer base but might be lacking in strategic and valuable marketing assets.
The customer journey in today’s market is just that–a journey.
And as a business, you’re here to offer helpful solutions to your people along their unique journey.
My helpful copywriting is the guiding sign at the fork in the road.
Create authentic connections through impactful storytelling–but make it mini, because attention spans are at an all-time low.
Creating helpful copywriting without an inbound strategy would be like investing in a copywriter and getting no return.
See what I did there?
Getting the most out of your investment relies on a solid system.
Here’s how we’ll work together:
Introductory call
We’ll discuss your copy needs and what you’re hoping to achieve from them. Do you want more web traffic? Do you need cohesive brand messaging? Do you need a series of video scripts? We’ll pinpoint your exact needs, goals and budget.
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Customer avatar
In order for me to be helpful to your specific audience, I’ll need you to send me your customer avatar. Don’t have one? No problem. I’ll work with you to create your avatar profile so we know exactly who we’re trying to help.
The nitty gritty
I’ll get to work researching and outlining your projects. I’ll write, rewrite and edit to ensure all copy and content is error free, toned to your voice, structurally sound, and certifiably helpful.
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Delivery
Depending on the size and scope of your project, you’ll receive your copy after a few short weeks. If for any reason you’re unhappy, I’ll work with you until you are, or your money back. Guaranteed. :)
You can learn how to persuade people to do what you want.
But are you being helpful?
I’ll help you help your people. :)
Let’s work together.
